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She looks quite happy to be in LA

Bar Refaeli@BarRefaeli

back in LA - love this city!

Bar Refaeli@BarRefaeli

HAPPY HAPPY http://instagr.am/p/UDJCPVMUUL/

Bar Refaeli@BarRefaeli

JOY JOY http://instagr.am/p/UDJLDPMUUU/

and so excited to be with her good friends Alex and Emily's adorable daughter, Vivienne! :heart:

Thanks for the very cool article, duch. :flower: Congrats to Bar for being picked for the Super Bowl ad with Danica Patrick and it sure is going to be a fun and interesting experience for Bar and Kate. :clap: :PinkCouture2:

But neither of the hotter-than-hot models will appear in racy attire. In fact, both will appear in formal dresses — as plans are right now. Even as Super Bowl marketers are reaching out to the world's most beautiful models, some appear to be evolving away from ultra-racy imagery.

"It's about intrigue and desire," says Noreen Jenny Laffey, president of Celebrity Endorsement Network, which links celebrities with marketers. "It's not what you see; it's what you don't see — but you know is there."

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Another article on the Super Bowl ad.

Supermodel to Star in Go Daddy Super Bowl Commercial

Bar Refaeli & Danica Patrick Appearing Together in Go Daddy’s “Perfect Match”

SCOTTSDALE, Ariz. — Go Daddy has signed actress and model Bar Refaeli to star with Danica Patrick in one of its two 30-second Super Bowl commercials this year. The question now is how the two women will illustrate the Go Daddy customer story for television’s most-watched event.

The commercial is titled “Perfect Match,” though details of the ad concept are not being released. This will be Bar Refaeli’s first-ever Super Bowl commercial. Bar is an Israel native and ranks number one on the Maxim Hot 100 list for 2012. She’ll share the screen with Danica, the Go Daddy Girl known for being in more Super Bowl commercials than any celebrity in television history, 12 after this next campaign.

“We think we’re going to make special Super Bowl magic with ‘Perfect Match,’” said Go Daddy Chief Marketing Officer Barb Rechterman. “This ad marries Go Daddy’s edgy brand with our reputation for taking care of customers in a way we think will be surprising and, more importantly, entertaining.”

The ad was developed by Deutsch NY and is being filmed in Los Angeles today.

“The opportunity to be in a Super Bowl commercial is thrilling … and to partner with Go Daddy is something I just couldn’t resist,” Bar said. “I feel like the ‘Perfect Match’ commercial is a chance to be in an iconic Super Bowl spot that not only leaves people talking, but shows everyone what Go Daddy is really about. I really look forward to meeting Danica too!”

The two have a few things in common. Both have been featured in the Sports Illustrated Swimsuit Edition, each have built strong brands using the Internet and understand the power of the Web. “I think we both know how important online is for any up-and-coming business today and Go Daddy is THE place to go if you’re looking to build a brand online,” said Danica.

“Go Daddy attracts a lot of marketing attention,” Danica explained. “What really makes Go Daddy special, though, is the way they ‘get it done’ for their customers – their brand of personalized service is unlike anything in the tech industry … the commercials are just the icing on the cake and I think ‘Perfect Match’ will be one of those ads people rewind to see over and over.”

This is Go Daddy’s ninth consecutive Super Bowl campaign. Over the years, the iconic TV commercials have generated massive media attention for Go Daddy, the world’s top Web hosting and domain name provider serving nearly 11 million customers, many of whom are small business owners looking to leverage the Internet.

“The Super Bowl ads definitely got my attention over the years,” said Van Bond at Van-Tech Industries, a longtime Go Daddy customer. “But what really makes Go Daddy a great company to do business with is how they take care of their customers. I challenge you to name an Internet company that offers round-the-clock, bend over backward telephone support … and provides top-notch, easy to use products to help small businesses grow. That may not sound all that sexy, but when you’re building a business, that’s the bottom line. That’s why I use Go Daddy.”

While the commercials aren’t Bond’s top reason for loving Go Daddy, he did confess his plan to watch for the ads on Super Bowl Sunday.

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'Go Daddy' doesn't sound too classy tbh, but I'm glad she got a freaking Super Bowl ed :clap:

Just googled their previous commercials, looking hot!

Yeah Go Daddy is a Mens, porn kinda website :p BUT their commercials get major play and attention during the superbowl every year :thumbsup:

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YAY! Finally something that will create buzz around her again in the US. I hope this brings more work for her in the States, i miss seeing her more often & those jobs are usually the ones that get us more pictures

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