Lets be honest, modelling has always been about looks and not personality unless you're more than a pretty face/body to show off different pieces of clothing. Personality has never mattered in that equation as the employers don't usually give a damn if the models kick kittens for leisure as long as they're hot and can their image can be of use to sell their products.
That is until a model gets big. Then personality starts to matter a bit more.
Nowadays with social media it's really easy to find quick replacements willing to do anything for a chance in the industry and fame.
The only way a model's personality matters truly is if a popular social movement is going on (BLM, MeToo, etc) and a model publicly voices against it on a social network.
Is it because emplying companies DO care? No, simply because voicing against the current "trend" equals possible loss of customers and sales, thus, if a model publicly goes against it, they'll be fired quickly.
TL;DR: A model's feelings don't really matter to employers because they're being paid to be pretty for their products and that's it.